Richuang Zhang Hong: Follow Dell DWEN to understand India and develop Richuang yogurt machine market

Shanghai, Rio de Janeiro, and Delhi are the three host cities of the Dell Global Women Entrepreneurs Summit (DWEN). These three cities have a common feature: they are all developing countries, with large populations, large markets and rapid economic development. Dell chose to hold events in such a city with good intentions.

Entrepreneurs who come to such a city will be keenly aware of the opportunities here. This time, Delhi is chosen to introduce the Indian market to female entrepreneurs.

Zhang Hong, president and general manager of Beijing Richuang Electric Co., Ltd., came to India with the mentality of inspecting the market, and did business in India.

Beijing Richuang Electric Co., Ltd. is affiliated to Richuang Enterprise Group. It is an international and comprehensive enterprise specializing in the research and development, production and sales of small household appliances. There are more than 50 styles of home appliances, including 8 series of appliances, frying ovens, ice cream machines, and humidifiers. The company's main product is the yogurt machine independently developed by Richuang and has a number of national patents, with an annual production capacity of 1.5 million units.

Zhang Hong found that India, like China, has a large local market for dairy products. According to the local eating habits of India, meat is the main food, supplemented by yogurt, which is a very healthy diet. With the improvement of quality of life, the market potential of yogurt maker is huge in developing countries like India.

This time, Dell DWEN chose India as the host place. Zhang Hong said that thanks to Dell for providing the platform and bringing everyone to India, she was deeply impressed by India and increased her determination to develop the Indian market.

Helping to develop the Indian market is one of the topics of Dell DWEN this time. To this end, Dell specially invited the commercial counselor of the Chinese Embassy in India. Zhang Hong obtained a lot of information on the Indian market from the counselor. Min Yida, President of Dell Asia Pacific and Japan and Chairman of Dell Global Emerging Markets, who was born in India and now resides in China, also put forward pertinent advice for entrepreneurs exploring the Indian market: "The most important thing in developing new markets is patience and time, and no Impatient, it takes enough time to understand the market and understand the culture of a country with a long history, which is important for any market development.”

"We should also pay attention to seeking common ground while reserving differences. In India, we should pay more attention to investment in basic projects. India does not have a relatively complete infrastructure like China. Different cultures have different ways and methods."

Previously, Zhang Hong already had experience in developing overseas markets. The advertising and consumables businesses of Richuang Group had already entered the Indonesian market. Zhang Hong felt that India and Indonesia had many similarities in terms of environment and public sentiment, and entered the Indian market. , Zhang Hong expressed confidence in the local development of commercial yogurt machines and household yogurt machines.

Overseas Nuggets

For overseas markets, Zhang Hong's experience is far more than that.

Richuang Electric launched the first self-developed household yogurt maker in 2002, which has obtained GS, EMC, UL, CUL, CE, CB, TUV, LFGB, ROHS and other international certifications.

In the European and American markets where the consumption of dairy products is relatively developed, there is no need to cultivate the market. Richuang quickly opened up the situation. At present, the annual sales of Richuang Electric in the overseas market have reached 3 million US dollars, mainly including commercial yogurt machines, household yogurt machines and Wine cooler refrigerator.

However, due to the economic recession in developed markets and the decline in exports from European and American markets, Zhang Hong turned her attention to Asian countries, such as Russia, Malaysia, India, etc., to increase market development efforts.

Zhang Hong introduced that Richuang Electric participates in large-scale exhibitions every year, and cooperates with local home appliance companies and home appliance brands through foreign trade platforms such as Alibaba and Global Sources. Now some Indian customers have expressed interest in Richuang products. Zhang Hong hopes to develop both home and professional yogurt machines and open the Indian market as soon as possible.

In the domestic market near the water tower, Richuang Electric also needs to be tapped.

According to Zhang Hong, Richuang will increase its promotion in e-commerce channels in the future and strengthen its coverage in the domestic consumer market. In addition, let more restaurants, shopping malls, corporate institutions, etc. know and understand Richuang, and expand the commercial yogurt machine market.

As an innovative technology-based enterprise, Richuang Electric Co., Ltd. has gathered industry elites, built products with heart, and managed brands with heart is the eternal pursuit of "Richuang people". Committed to the R&D and manufacturing of household yogurt machines, commercial yogurt machines (fermentation boxes) and wine coolers, and become a manufacturer of intelligent commercial yogurt machines, large commercial yogurt machines and wine coolers. When it comes to the top ten brands of yogurt machines, people in the industry all turn their attention to Richuang Electric, which plays an increasingly important role in the home appliance industry!